Shop the comfiest maternity activewear

Shop the comfiest maternity activewear

Shop the comfiest maternity activewear

Shop the comfiest maternity activewear

Shop the comfiest maternity activewear

Shop the comfiest maternity activewear

Shop the comfiest maternity activewear

Shop the comfiest maternity activewear

Shop the comfiest maternity activewear

Shop the comfiest maternity activewear

Breastfeeding-friendly design

Easy clip-down access so feeding never interrupts your flow.

Moves with motherhood

Designed for various impact workout and daily movement.

Effortlessly stylish

Reclaim your confidence postpartum with designs that support and sculpt your body.

Born in Aotearoa

Designed by a mum, inspired by cultures and realistic motherhood.

The story behind māmācore

Founded in Aotearoa by Hailey Nguyen—a Vietnamese-born māmā of two raising her whānau with love, strength, and deepening ties to te reo Māori—māmācore was born out of the quiet moments of self-questioning that follow birth.

It was created as a love letter to the mothers who feel invisible, even to themselves. And a soft power anthem for those learning to see themselves again—this time, more whole.

This is māmācore.

This is where function meets feeling.

This is how you find your pink again.

Get to know us